Your brand is your identity. It’s your image. It’s your lifestyle. It’s your energy. People invest in brands they can interact with and trust. One of the challenges several business owners have is tapping into their target market when there are so many other similar companies competing for a customer’s attention. These four digital strategies can help you create a brand that gives you a bit of an edge over your competitors.
Develop a Blog with Unique Content
Blogs have been a growing trend. With the right SEO tactics, you can create a blog that puts you within reach of your ideal customers. It is important to note, however, that creating generic and irrelevant content will only chase people away. Craft content that shares your unique thoughts and perspectives on your niche. Establish yourself as an authority. Make people want to come back to your blog to read more. A strong blog makes content marketing that much easier. Above all else, remember that you are writing for your audience, not for yourself. Your content has to meet your audience’s needs and appeal to their interests.
Interact with Leaders in Your Industry
This may seem like a far-fetched concept, but it is actually within your reach. Twitter provides one of the best platforms to interact with people all over the world. Follow some of the well-known leaders in your industry. Send tweets that ask them questions about their work. Don’t try to push your product or service. Learn from them and interact with them in a way that will encourage them to share their thoughts with you. In fact, some of these tweets are seen by the scores of people who follow these industry leaders. Who knows? Someone who could be just as helpful may see your tweet and be willing to offer you some advice.
Participate in Twitter Chats
I only discovered this concept a few days ago. But, I must say that it is genius! Twitter chats allow people from all over the world to participate in discussions using hashtags. There are several chats scheduled throughout the week covering a variety of areas of interest. TweetChat is a good tool to use if you want to organize a live Twitter chat for yourself. You can visit twubs and tweetreports to see regular Twitter chat schedules. To participate in the chat, look for the time and use the relevant hashtag. These chats help you connect with people in ways you couldn’t possibly imagine.
Find Unique Ways to Interact with Your Customers
People like unique and innovative ideas. Instead of following the mundane routines of using social media, get creative! Speak in the language of your customers. Get them involved in trivia and contests. Allow them to engage and be a part of your business. This, above everything else, will help you leave a positive impression on their minds.
These four strategies can help you build a memorable brand. Follow them and you’d be surprised by the changes you see.