The creation of the world wide web in 1989 by Tims Berners-Lee ushered in the dawning of a new era. People were no longer restricted to connecting with people in their immediate surroundings. The world was now their oyster. Several advancements in technology over the past two decades have created a global marketplace. Tech savvy individuals are able to eliminate the need for a storefront or office space for their startups. With access to a good internet connection and the right computer hardware and software, it is possible to create a successful online business. These 5 tips are important considerations for online startups.
Tip #1: Social Media is Your Friend
As a startup it is highly unlikely that you’ll have a large consumer base (if any at all). Social media will help you connect with your target audience and build your brand. Create a Facebook page, Twitter account, and Instagram page. Ask your friends to write interesting tweets and Facebook posts about your business. Utilize attractive images and videos. Don’t jump into Facebook and Twitter ads too quickly. Instead, utilize the power of hashtags and mentions. As your follower base grows, invest in a few ads. Make your social media presence felt.
Tip #2: Research Your Competitors
A simple Google search can help you find your greatest competitors. Pay keen attention to what they offer. Identify the strengths of your business that set it apart from the competition. Customers want to know what’s different about what you have to offer. Give your customers a compelling reason to invest their time and hard-earned money into your products and services.
Tip #3: Begin with Freelancing Websites
Depending on the type of service you offer, creating a website may not be the best decision in the early stages of your business. There are several freelancing websites available that can give you a good starting point. Showcasing your expertise on these sites will help you seem more reputable to the consumer. I saw great success with Elance (now UpWork) in the early stages of my online career. Now I use Fiverr. Both platforms offer the right starting point for a burgeoning online entrepreneur.
Tip #4: Build a Well Developed Website
Once you have established your brand in the online space, it’s time to create a website. Remember that your website is a reflection of you and what you have to offer. Invest the time an money to make your website stand out. You may not be able to afford a web designer. However, platforms such as Square Space and WordPress offer user-friendly templates that you can use to build your own website. I used Square Space to build my website cemwritingservices.com and I am pleased with the result.
Tip #5: Believe in Your Brand
This may seem like the most obvious bit of advice, but it’s something that young entrepreneurs tend to forget as time progresses. There will be naysayers and clients who crush your spirits. Choose to be undaunted by their words. Believe in who you are and what you have to offer. The more confidence you have is the more likely your business will succeed.
Anyone can create a successful online startup. Follow these tips and you will surely build a brand that you are proud of. My passion is creating stellar content. I offer my services to my clients through my website cemwritingservices.com, Fiverr using the username ChrissyM001, and Upwork using the username Christine McLean. Believing in what I have to offer is what has propelled me to succeed over the past 3 years in the online space. Feel free to contact me if you’re in need of any content writing services.